In an 18-page draft report, the ABA Commission on Ethics 20/20 recommended no new restrictions for lawyers’ online marketing efforts. The commission’s recommendations clarify three important marketing issues:
- Precautions lawyers should take to prevent the accidental creation of client-lawyer relationships when using electronic communications as well as how to ensure that the public does not misunderstand the consequences of communicating electronically with a lawyer.
- Client Recommendations should be deemed to exist only when someone endorses or vouches for a lawyer’s credentials, abilities, or qualities.
- Clarifications of Online Solicitations: The commission defined “solicitation” as the targeted communication at a specific potential client. Banner ads, websites and other communications to the general public do not constitute solicitation.
This is all good news for law firms suffering from the economic downturn. Access the proposal here.